Hanson’s fifth album, Shout It Out, began with a song. A song that could have remained as insignificant as anything on the radio. But Hanson wasn’t looking for popularity, just as they haven’t been trying to impress the masses for the past decade. And by not trying for sweeping success, they received it.
Thinking ‘Bout Somethin’ was an infectious little engine that could that blew up online, beginning with its release exclusively on AOL.com. This was followed by over a million views on Myspace, a nod from Regal Cinemas, a dozen rave reviews from sources like Entertainment Weekly and The New York Times, a sudden spark of interest, and fans everywhere attempting the dance.
This might not sound impressive for a flimsy pop star that burps on camera, which is instantly viewed 28 million times because it is such gold. But this is very impressive for relevant, talented, independent artists.
Many songs stand out on this album, like Voice In The Chorus; where the title and mood differ drastically from the lyrics. It is a cutely disguised get lost/screw you/”kiss off” song. Tell me where you have been all this time-? That’s what I’d like to ask the new/old fans!
Kiss Me When You Come Home has some of the best-assembled lyrics, but not a total surprise from the source. Hanson has always been incredibly pleasant on the ears, that’s for sure. It gets tough / But we’ve picked up / A lot of things along the way / You know that / When I get mad / I don’t mean a word that I say.
Give a Little is a funky take on attraction dusting off memories of countless past Hanson songs; anything from Look At You to LWEO…It could even be the Under the Sea performance from Rock Boat.
Musical Ride supplies the truest lines in relation to the album: Come / On this Musical Ride with me / Might just change the life you think you’re gonna lead.
Shout It Out has proven its entitlement in a hectic, mainstream music industry. A world that outcasted what so many of us knew was top notch work. Now execs just have even greater music staring them in the face and coaxing them with cowbell. This album should be considered an American classic as much as Born to Run, Aerosmith, Bon Jovi, or one of my favorite cult-rock albums, The ’59 Sound can be considered classic.
Shout It Out brought us booming guitars, irresistable handclaps, catchy, boisterous, climactic choruses, and brass on the side. It was a collection of warm, cozy melodies sewn through lasting notes; simplistic yet masterful. This sounded like the best compliment our ears had ever been told.
Hanson beared their full music chops and proved how far they can push the envelope. Rhythm and blues has always been second nature to these three Oklahoma natives. A word like, “pop” never gave them full credit. It’s due time for music fans to stand up for what tunes we want to define us. And the results might be surprising.
Lastly, the intent of this album was to build a collection of loud, concise, soulful songs and, by the last chords, have come to a point and made the listener want to listen all over again. They reached their goal.
Every track is shouting.
Mimi